MERLIN ENTERTAINMENTS – CHESSINGTON THEMED BEDROOMS

Hull Flooring
Jan 15
2 min read

Answering the call of the wild – bold flooring for adventure-themed family escapes.

Why this space matters

Chessington World of Adventures is more than a theme park – it’s a fully immersive, wildlife-inspired destination. With over 1,000 animals, themed lands, and thrilling rides, the experience extends into the hotel, where families step into a world of jungle journeys and branded adventure. Every bedroom is a continuation of the story – and the flooring plays a key role in setting the scene while standing up to messy feet, rainy days, and high-energy stays.

This is not just a floor...

It’s where adventurers settle in for the night.

Chessington World of Adventures themed bedrooms - Hull Flooring

The brief

Hull Flooring works with Merlin Entertainments to deliver flooring across a rolling programme of themed bedroom refurbishments at Chessington World of Adventures Resort. These installations support the refresh or introduction of new family-themed rooms – including bold branded designs like Oreo, Capri-Sun, and Jumanji.

The brief: uplift existing flooring, prepare the subfloor, and install custom-fit carpet aligned with the theme – all while ensuring zero disruption to hotel operations.

Making it work

With the hotel fully operational, our team works to a strict daily window – entering rooms after 10am and completing works by 3pm to avoid disrupting check-ins and guest stays.

Every new themed room starts with a Theme Book — a creative spec provided by Merlin that defines the look, feel, and branding of the space. Hull Flooring liaises directly with the flooring manufacturers to produce custom-printed carpets and vinyl, that’s digitally printed to match the theme.

We manage the sampling and approval process on the client’s behalf, ensuring everything from colour to scale is spot-on before it goes into production. It’s a behind-the-scenes process that ensures each room — whether jungle, brand, or fantasy-inspired — looks bold, consistent, and completely immersive.

Each room is typically 25–30sqm, and we install a combination of Ardex smoothing compound, stick-down underlay, and themed carpet finishes. These bold, branded designs form part of the immersive storytelling within each room – from jungle-ready zones to colourful character suites.

Because theming and branding change regularly, our work at Chessington is part of an ongoing programme – with new rooms added, updated, or refreshed in line with visitor trends and licensing partnerships.

The result

Hull Flooring continues to help Merlin bring new energy to Chessington’s themed accommodation. Our flooring supports the resort’s evolving brand strategy – delivering durability, safety, and bold style without disrupting hotel operations.